Paris

Set within one of Paris’ most historically sensitive and architecturally rigorous neighbourhoods, this project reimagines the façade and window expression of the David Morris boutique on Rue Saint-Honoré. The brief was to elevate the house’s visual language while working in dialogue with a tightly controlled urban context.

The intervention centres on a series of deep, three-dimensional window compositions, formed in hand-selected Nero Portoro. The material’s natural depth and movement establish a rich backdrop, allowing the jewellery to sit within a more immersive and sculptural setting.

Showcases were conceived as architectural monoliths—framed in antique brass and internally lined with custom-woven ombré jewellery wire and silk panels, developed in collaboration with artist Dougall Paulson. The process unfolded over the course of a year, through iterative prototyping, testing and refinement.

In parallel, the project introduces a new display language for the house. Developed in close collaboration with Cecily Morris, a family of sculptural presentation forms was conceived around the idea of floating jewellery. Each silhouette was digitally sculpted, 3D printed and hand-upholstered by specialist artisans, with bespoke brass sockets and stems engineered across all jewellery categories to create a unified display system now being implemented across the wider David Morris estate.

The result is a considered evolution—balancing heritage with innovation, and craft with precision—positioning the Rue Saint-Honoré boutique as a benchmark for the brand’s next chapter.