Paper Planes

While Acting Art Director at Louis Vuitton’s Visual Image Studio, our founder Keith Fowler led a series of concept-driven installations developed in close collaboration with the in-house team. Among these, Paper Planes is a standout – an immersive spatial intervention created for the courtyard of the Louis Vuitton Maison in Chengdu.

Inspired by a childlike sense of wonder and curiosity, the installation featured oversized paper planes seemingly suspended in motion – light, playful, and filled with forward energy. More than a whimsical form, the paper planes were a direct reference and tribute to Virgil Abloh’s final runway show for Louis Vuitton, where the motif served as a visual metaphor for freedom, potential, and ascent. Trailing each plane, sculpted vapor trails were rendered in variations of the iconic Damier pattern.

Paper Planes was an expression of memory, imagination, and the enduring influence of Abloh’s vision through material, form and place.

 

 

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