LEGO – Crafting Playful Icons

For this collaboration, the creative direction brought together the architectural precision of LEGO with the unparalleled artistry of Louis Vuitton. Iconic Parisian landmarks – including the Eiffel Tower and Arc de Triomphe – were conceived as sculptural installations, meticulously constructed from LEGO and set atop Louis Vuitton’s signature trunks.

The concept celebrated the Maison’s enduring spirit of travel and exploration, while embracing LEGO’s playful ethos of unbound imagination. More than a series of installations, it unfolded as a visual story – one that explored the pleasure of tactility and transforming the familiar into joyful creative expressions.

 

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